SHINE - Serving the Health Insurance Needs of Everyone


SHINE (Serving the Health Insurance Needs of Everyone) provides free and unbiased health insurance counseling information and assistance to Massachusetts residents with Medicare, their caregivers and those approaching Medicare eligibility.

The region office is located at the Milford Senior Center on 60 North Bow Street in Milford, Massachusetts 01757. SHINE provides services to more than over 60 cities and towns in Central Massachusetts. Statewide, there are more than 600 certified volunteer counselors trained to assist residents with Medicare.

SHINE is administered by the Massachusetts Office of Executive Affairs under a grant from the Administration for Community Living. The Central Region office partners with Council on Aging, Elder and Disability Service providers and other public and private community-based organizations.


Please visit our website at for more information.